C o l l e z i o n i 

Fall Winter 2026/27

Look Book F.W. 2026/27

Spring Summer

Kalón means everything that pleases, that arouses admiration, that attracts the gaze. Beauty is almost always associated with other qualities. Hesiod (The Wedding of Cadmus and Harmony): "Whoever is beautiful is dear, whoever is not beautiful is not dear."


The Oracle of Delphi, when asked about the criterion for evaluating Beauty, answers:

“The most just is the most beautiful.”


According to mythology, Zeus would have assigned an appropriate measure and a just limit to every being: the government of the world thus coincides with a precise and measurable harmony, expressed in the four mottos written on the walls of the temple of Delphi:

“The most just is the most beautiful”, “Observe the limit”, “Hate hybris (arrogance)”, “Nothing in excess”.

The Greek common sense of Beauty is based on these rules, in accordance with a worldview that interprets order and harmony as what places a limit on the “yawning Chaos,” from whose throat, according to Hesiod, the world sprung.